As digital marketing becomes an increasingly important part of our daily lives, brands also need to reach their target audience. The effectiveness of a brand’s digital marketing plan depends directly on how effectively it can advertise on the various digital platforms. What’s more, this effectiveness is also enabled by the ability to retarget prospects who haven’t completed their purchases.
Unfortunately, with the volume of targeted advertising we see these days, it can be hard to tell whether we’re getting the best or worst results. That’s why retargeting has become an essential part of any successful digital marketing strategy.
Retargeting enables you to reach your prospects where they are likely to be online after they’ve taken an action in your favor (signed up for a newsletter, filled but not bought a cart, …).
However, this method can be used for both native and programmatic advertising.
What is retargeting?
Retargeting is the practice of advertising to an audience that already knows you. However, this audience has not yet turned into a customer (or converted a new order). That’s what this advertising method is all about. It works by sending your ads to your target audience, who can then decide to engage with them or even buy the advertised product. This method differs from general advertising in that it aims to engage your audience directly, and has proven to be more effective than standard advertising.
This means your ads can be displayed on search engines, social networks (such as Facebook) or on a network of sites.
How to increase your revenues with retargeting
The most successful brands target their audiences on an equal footing, offering them the greatest possible exposure while keeping acquisition and promotion costs relatively low. Retargeting customers who have already done something for you will make the relationship easier. You need to reach these prospects to turn them into customers. Retargeting increases your revenues. This is a mechanical process. In fact, a large proportion of the visitors who know you will return to your site when they see your ads. As the act of buying has already been initiated, the process becomes more effective.
Why is important for your brand marketing?
Retargeting is an essential element of any effective digital marketing strategy. Retargeting is when a brand advertises to specific leads based on their position in the customer journey. In other words, retargeting allows you to reach your audience where they are likely to be online, at the very moment they need that information. Retargeting will reinforce your brand image by targeting prospects who already know you. This will be positive.
How can I use Google Ads to promote retargeted ads?
To get the most out of retargeting, it’s best to use Google Ads to promote your retargeted ads. Google has been at the heart of the modern online advertising industry for longer than most other brands. As such, it has a wealth of experience in retargeting and its applications. The service has evolved from an advertising platform to a digital marketing platform. Retargeting has become a seamless operation.
You can now choose specific ads to run on Google Ads, which means you can target a specific audience while making the most of your investment.
Conclusion
Retargeting is a key element of any successful digital marketing strategy. It enables brands to reach their target audience wherever they are likely to be online. What’s more, it only reaches people who already know you. It’s also important to remember that retargeting is different from general advertising in that it aims to engage your audience directly, and has proven to be more effective than standard advertising.
If you too would like to develop digital retargeting advertising, our marketing agency is at your disposal.
