Towards a happy digital transformation!
The change of organization or production methods can lead to a certain number of obstacles within the company. Indeed, the biggest limitation that we meet almost daily concerning digital transformation…
Semantic cocoon: the art of organization
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
Inbound marketing, at the heart of the relationship with your customers
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all…
The benefits of digital transformation: performance and innovation
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on…
How to make good newsletters?
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…
Get to know your audience!
In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you…
Programmatic advertising, a bright future?
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of…
Native advertising, why and how?
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French…
How to develop your SEO with the EAT?
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What…
Social media in the age of cryptos and DAO
Social media are becoming more and more important in our lives. They are essential in digital marketing with all activities related to social media marketing. However, new platforms are emerging…