On which social media should you be present for your communication?
When you work in digital communication, this is a question that comes up very frequently and the answer is not always easy. We will not deal here with those who…
Bing Ads VS Google Ads: the fight
Why on earth such an article when we know that Google is the number one search engine in the world and that Bing represents only 10% of the market? Despite…
Tips on how to carry out your e-mail prospecting
Fewer and fewer business relations use the telephone, preferring to send an e-mail. Indeed, this technique requires less time and is more efficient. It allows you to bypass the barrier…
Growth hacking, for whom?
This question comes up quite regularly in the various exchanges we can have with entrepreneurs. Is the implementation of the various growth hacking techniques only reserved for a specific typology…
Youtube: Improve your visibility
Recently, we were asked to take care of the development of a YouTube channel. The objective is to create a community so it is useless to remind the necessity to…
SXO: its mastery will boost your site
SXO, it’s not the latest Cognac Super XO, but the optimal method to achieve your site. Indeed, the SXO or Search eXperience Optimization allows optimizing your website. It promotes its…
UX: designing your site for your users
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Chatbot: interests and uses?
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot…
Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…