SEO in China with Baidu
As we have already seen for SEO and Yandex, let’s go further south to the country of the pangolin and its search engine, Baidu. Indeed, there are important specificities to…
How will blockchain impact SEO?
Blockchain, now that’s a word that has become quite popular. The sudden explosion of cryptocurrencies like bitcoin has brought a lot of attention to this technology. It is much more…
SEO in Russia with Yandex
Currently, we have a few clients who are positioned on the Russian market. Google is of course present but is referenced on the national search engine, Yandex is a vital…
The personas method
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…
Growth-hacking, an attempt at a definition
This article will deal in a general way with growth hacking, a word coined by Sean Ellis in 2010. Bringing companies “A little closer to the stars …” is probably…