In today’s digital world, you can never be sure of your company’s impact. That’s why it’s so important to track the performance of your messages, your accounts, and your site from as many angles as possible. Tracking your brand’s performance will greatly help you understand and optimize how valuation KPIs increase your company’s value and enhance its reputation with potential customers and investors.
These indicators are useful for evaluating the effectiveness of a specific marketing campaign with target audiences, identifying weak points in an overall strategy, or determining what design changes or adjustments need to be made to increase response rates.
What are the different types of evaluation KPIs?
There are a few different types of KPIs you can use to evaluate your campaigns. Depending on your objectives and the type of data you’re looking for, KPIs can help you answer the questions you’re asking yourself that impact your business. Here are just a few of the questions for which KPI tracking can provide a clear answer:
- Through which channel are your prospects turning to your company?
- Do visitors follow your conversion tunnel?
- Are they becoming customers?
- Do members of your community feel a real connection with your brand, or do they simply browse posts in the hope of finding something that interests them?
- Do your users stay longer on your site?
What does a good set of evaluation KPIs look like?
Unlike your brand metrics, which will be a little more subjective, you can look at evaluation KPIs with a more concrete focus. Ideally, you want to track data that will give you an objective idea of how your target audiences are reacting to your messages on social networks, on your pages, and even on your e-mails. The KPIs you choose should be those that show you the impact of your efforts, no matter how small. You need to focus on the numbers that matter most. By looking at these numbers, you can get an idea of what your campaigns are doing well, what they’re not, and what you need to adjust to get the best possible results.
How to find and track your evaluation KPIs
Finding the right metrics for your KPIs can be a little tricky, especially if you don’t know where to start. You need to find the ones that will give you a clear idea of the impact of your efforts on your reputation, your sales, and the overall value of your brand.
So, start by gathering as much data as you can on each channel. Look at the analytics for every post, page and e-mail you’ve created, as well as the data you can see in your e-mailing solution, on your networks as well as in your analytics.
One important thing to keep in mind is that you’re looking for KPIs that will tell you how your efforts are performing in terms of AARRR. In this way, you’ll be able to get a clear picture of which things are generating the most response and, therefore, the most value.
Which KPIs should you use for evaluation?
Once you’ve gathered all your data and determined the KPIs you want to use, you need to focus on a few indicators that will provide you with the information you need. You can choose one or two measures, or use several KPIs. This will give you a more global view of the performance of your posts, pages, and e-mails.
It’s important to realize that there are a lot of “vanity metrics” out there that only serve to please the ego. So, is it better to have a large number of visitors, but a very low conversion rate, or a site that converts a lot and generates substantial revenue? It all depends on your site’s objective. The same thinking applies to everything. So, the choice of KPIs results from your overall objectives and strategy, as well as your sector strategy.
Is there a difference between brand and corporate metrics?
While there are many useful KPIs for evaluating your publications, there is a difference between brand and corporate indicators. Brand KPIs are the key performance indicators you use to measure success. These are the numbers you look at, such as the number of times your posts are viewed, shared, commented on, the conversion rate of your pages, … Business performance indicators are the KPIs used to assess the overall health of your business. These are the numbers you look at, like revenue and profit, which are indicators of how well your business is performing.
Conclusion
To grow your business, you need to make sure that your efforts are translating into real revenue, and that potential customers are responding to your messages, pages, and e-mails. To get a clear picture of your performance, you need to use the right KPIs.
If you’d like us to help you choose your KPIs or implement data collection solutions, our marketing agency is ready to listen!
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