Inbound marketing is an essential component of any successful digital marketing strategy. The more in-depth your marketing plan, the more effective your strategies will be. If you’re embarking on inbound marketing, it’s time to define a brand strategy and determine the best way to attract customers. There are so many ways to market your business or product that choosing the right method can feel like test and learn or AB testing. Let’s take a look at some of the most effective ways of e-mail marketing to get the word out about your business and reduce the risk of being ignored.
Create strong calls to action in your e-mails
An effective way to entice your customers to buy from you is to include a strong call-to-action at the beginning of every e-mail. The most popular types of call to action are as follows:
- Invite your customers to contact you by e-mail;
- Give information about a product or service and offer a gift;
- Encourage customers to buy now and send a discount code for a future purchase;
- Spread the word about your company on a blog or website;
- Ask a question your customers would like answered.
These types of calls to action are incredibly easy for potential customers to click on and act upon.
Use e-mailing for your inbound marketing strategy
E-mail marketing is an excellent way to get the word out about your company. In fact, it requires minimal effort on your part. All you have to do is create a landing page on your e-mail marketing list and send e-mails to your list every time there’s a new campaign (whether it’s a new campaign or an old one you’re reintroducing).
These e-mails can contain short titles, images, pop-ups, links and more. You can also create a personalized e-mail marketing list that you can promote with e-mailing campaigns. With e-mail marketing, you don’t even need to put much effort into creating attractive e-mails for your customers. Every aspect of an e-mail campaign revolves around a call to action.
Create informative, easy-to-understand e-mails
The best way to encourage your potential customers to take a closer look at your brand and products is to send them informative e-mails. In fact, it’s important to keep your e-mails as simple as possible. What’s more, you need to be clear about what your customers need to know.
For example, if your e-mails deal with the benefits of your products, or the hassle-free return policy of your products, they will certainly be opened and followed up by customers, and this will keep you out of the spam folder.
Furthermore, there are many services that will send you regular e-mail reports. This will help you track the performance of your e-mail marketing campaigns. These services can help you understand the most effective ways to boost your e-mail campaigns.
For your inbound marketing campaign!
Simplify your e-mails and get straight to the point with inbound marketing in mind
You can’t expect your potential customers to click on long e-mails with complicated subject lines and links. Customers expect e-mails to be short and concise. What’s more, many customers also expect to receive an e-mail response within 24 hours if they have requested a follow-up on their purchases. For example, are you selling a sofa? Tell them how much it costs, what type of leather it is and where they can find it in real life.
If you have an affiliate program, tell them the number of points per click and what happens if a customer clicks more than once.
Use scheduled e-mailing
By industry standards, most e-mail campaigns should last between 1 and 3 business days. If you want to increase your e-mail lists or the frequency of your e-mail marketing campaigns, you should consider using a service that allows you to set up automatic e-mail campaigns. Scheduled (or automation) e-mail marketing campaigns send e-mails according to a specific schedule. What’s more, this service cleans up your e-mail lists at the end of each campaign. This can be done, for example, with Hubspot.
Conclusion: define your e-mail marketing priorities within your inbound marketing vision
To grow and evolve your business, you need to invest in your inbound marketing strategy. The best way to start is to define a brand strategy and choose the right method for marketing your goods and services. Once you’ve determined what drives customers to your website, you can create an e-mail marketing strategy to boost brand awareness and sales. As you can see, there are many ways to market your business via e-mail. You just need to find the right method for the right audience. Then create an e-mailing plan that includes the most effective inbound marketing methods.
So, if you’d like to set up an email campaign in line with your inbound marketing strategy, our marketing expertise is at your disposal!
