Virtual reality and augmented reality (VR for Virtual Reality and AR for Augmented Reality) are two of the most exciting technologies for marketing today. By creating more realistic and immersive marketing experiences, these digital platforms give brands many more possibilities for planning their campaigns. In a previous article, we already saw how VR expands your branding. Now, let’s look at how you can leverage virtual and augmented reality (VR and AR) to create immersive marketing experiences that deliver results.
What is immersive marketing?
Immersive marketing is a term used to describe technologies that bring the user inside a brand’s product or service, as if they were part of it. By creating an immersive marketing experience using virtual reality and augmented reality (VR and AR), brands can bring their products to life. What’s more, it will give the user the impression of experiencing the brand’s offering at that precise place and time. Immersive marketing can also reinforce your company’s branding and be integrated into a 360° marketing strategy. For example, a behind-the-scenes YouTube channel will reinforce your brand.
Why use VR and AR in your marketing campaigns?
Virtual reality and augmented reality are already being used more and more in marketing. There’s no doubt that these are the technologies of the future for marketing. Indeed, brands are exploring every possible way to increase retention. VR and AR can be used to create more immersive marketing experiences that deliver results. These two technologies are already being used more and more in marketing as brands explore ways to experience their product offerings more deeply. What’s more, they are developing these technologies because they want targets to interact more easily with their brands in a more engaging and personalized way.
How to create an immersive marketing experience using VR
First, let’s look at how you can use virtual reality and augmented reality to create an immersive marketing experience using just these two technologies. VR can be used to create a wide variety of effects, including :
- Providing simulated views of your product or service;
- Involve your target audience in an event;
- Take your target audience on a tour of your company or an important location in your strategy;
- Setting up your presence in a metaverse (or even creating one, as in Walmart’s metaverse experiment);
- …
When you use VR to create an immersive marketing experience, you can attract more traffic to your website and increase the likelihood of visitors turning into customers.
How do you create an immersive marketing experience using augmented reality?
First, let’s look at how you can use augmented reality to create an marketing experience. For example, AR can be used to create more immersive marketing experiences that deliver results. What’s more, it’s probably the simpler and quicker of the two to implement.
You can use AR to superimpose your logo or design on a product sample. This will enable potential customers to see what your brand looks like on a wide range of products in real-life situations. Another example of creating an original experience is augmented wine labels. Simply move the phone over an image on the label, and the phone automatically launches a video about the château, the particular terroir, etc.
When you use AR to create an immersive marketing experience, you can develop your prospects’ retention. Indeed, by using AR, it’s possible for your prospects to see your products in their environment. This can reinforce the wow effect, or even create an uncontrollable urge to buy…
Conclusion
Digital technologies are rapidly becoming the norm in marketing and business. Virtual and augmented reality (VR and AR) are no exception. The possibilities offered by VR and AR are endless. The benefits for marketing campaigns are considerable.
VR and AR can be used in marketing campaigns to create more realistic and more immersive experiences. Running campaigns with these technologies makes it easier to achieve your objectives. Immersive marketing campaigns are a great way to engage customers. Indeed, these campaigns will create long-term relationships with them.
If you too would like to develop your marketing using AR and/or VR, our marketing agency can support you!
