By creating an FAQ resource on your site or blog, you can reach many more people than you could with a traditional page or article. An FAQ is simply a question-and-answer document. You can use this in many different ways, from providing step-by-step instructions on how to perform a specific task, to answering common questions people may have about a particular product or service.
There’s no limit to how you can structure an FAQ resource. But the best way to ensure that the content you create answers as many questions as possible is to start by creating one yourself!
What can be included in an FAQ resource?
Any topic your blog talks about can be a good starting point for creating an FAQ. This can include general topics such as the famous “how to” and “what is it”, as well as more in-depth questions such as “Why is it”, “why isn’t it”, “how to” and so on. To help you find interesting questions, you can use “Answer the public“.
As the name suggests, an FAQ should aim to provide answers to as many questions as possible. This may involve providing instructions on how to perform a task, answering common questions, providing in-depth information on a specific subject, and so on. Real thought needs to be given not only to the questions but also to the title. Indeed, you need to take advantage of all the possible lengths allowed.
When writing it, try to keep in mind the questions your audience will be asking themselves, and the answers they can expect. You might also consider adding “subtopics” to keep things organized.
Why create such a page?
The main benefits of creating an FAQ are increased reach, as well as the opportunity to improve SEO. Increased traffic is always nice, but increased reach is even nicer. With every question you answer, you remove friction. A good way to look at it is as a sales funnel. The more questions and potential customers you have answers for, the faster you can reach the “selling your product or service to website visitors” part of your conversion funnel. With an resource as this, you offer new readers a “fast track” to your products and services.
They won’t have to go through the traditional process of searching for information within your various content pages and blog posts. Indeed, this is often time-consuming for new readers. There’s also a chance that if someone is looking for a specific answer to a question, they’ll find it on one of your FAQ resources instead of having to investigate on your blog or site. This is a good thing, as it gives you another opportunity to develop your site even further, and thus boost its SEO. Creating an FAQ can also help your employees, and thus contribute to your company’s digital transformation.
Create an FAQ to answer common questions
The best way to start answering common questions is to create a simple FAQ. These can be as simple or as detailed as you like. While it’s easy to answer simple questions, it’s also a good idea to create a more detailed FAQ if your site deals with a specific subject. For example, if you’re an NGO wanting to answer simple questions such as who your target audience is or how donations are used, creating a simple FAQ may be a good solution.
You can start by looking at the questions your regular readers are asking and answering them as simply as possible. From there, you can choose to develop the FAQ as you see fit.
Create a FAQ explaining more technical questions
If your FAQ is intended to be used primarily by professionals who need detailed information about your product or service (i.e. a “technical FAQ”), you should try to keep it as simple as possible. Many readers don’t need a detailed guide on how to install your software, for example. So just focus your FAQ on “how it works” and your readers will get the information they need.
However, try to organize your medium-sized FAQ into sub-categories, as readers will often want to find information related to a specific question or problem they encounter in a specific category. This is why it’s important to keep your FAQ well organized. Categorizing everything is an important part of making your FAQ easy to read.
Create an FAQ focusing on a specific subject
If your site focuses on technical subjects, you should try to concentrate more on the main theme of your site within your FAQ. This can help keep your FAQ focused and make it easier for readers to find the information they’re looking for.
For example, if your blog is about web3 projects, you could create a guide on how to create login modules based on blockchain. By creating a page like this, you also increase the SEO value of your site: anyone looking for information on connection modules for web3 will be able to see your FAQ as the first result.
Updating your FAQ
Once a FAQ has been created, it needs to be maintained. After all, questions can change. The answers you give to questions may also change. Indeed, if it’s a technical FAQ or on a specialized subject, there may be new things that change the approach. So a change is necessary.
Similarly, new questions may emerge. That’s why you need to keep a regular watch, for example, by looking at the keywords you’re searching for in the search bar on your site or blog. You can also take a look at the competition, or even question your visitors directly (using questionnaires, for example). What’s more, constant reflection on UX to improve user behavior is essential to the health of your FAQ and, more generally, your site.
Conclusion
Developing a FAQ and maintaining it regularly is an excellent way of developing your site and reaching new readers. The key is to use them in the right way. By creating such a resource, you can reach more people than with a traditional page or article.
This will not only improve your SEO, enabling you to appear more easily on search engines, but also make it easier for your content to be shared, and even get more backlinks naturally. A FAQ will become part of a linkbait strategy, and therefore part of a more global linkbuilding strategy.
If you too would like to develop a FAQ, our SEO agency can help you with its creation or optimization. The best way to develop your SEO quickly is to contact us using the following form:
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