Content marketing is the practice of creating, producing and distributing content to encourage customers and members of your target audience to view or interact with a company’s products or services. It can be as simple as creating a blog post every week to get your company’s name out there, for example.
It can be as complex as creating video content that tells the audience why they should care about a topic. However you choose to approach it, content marketing has to start with an idea. It can also be used as part of an SEO strategy. In this article, we’ll give you some tips on how to come up with ideas for topics, so that you can keep producing new and original content without getting bored.
Define the problem you’re trying to solve
One of the best ways to come up with new story ideas is to look at your customers’ problems and see what topics they’re interested in.
Understanding the problems your leads are facing can help you come up with article ideas.For example, if you sell shoes, you might notice that a lot of people are interested in buying a new pair of shoes.Since you know that your customers want to be happy when they buy a new pair of shoes, you could come up with a new writing topic quite easily.In this case, for example, it might be interesting to write advice articles or tutorials on how to choose the right pair of shoes, materials, etc.
Find the issues that concern your customers
Once you’ve identified the problems your customers want solved, you can start researching these issues to try and understand what people are concerned about.
You can conduct surveys, ask your customers questions and read forums and blogs to get ideas for topics.Some companies also offer “tags” that allow customers to search for issues that concern them.Once you’ve compiled a list of issues that concern customers, you can categorize them and create content around them.
Assign a target audience to your content marketing
Depending on the severity of your product or service, you may want to target a specific audience. For example, if you sell retirement planning products, you might want to create content for people who are interested in retirement plans but don’t know where to start.People who are interested in retirement plans but don’t know where to start could be a good target audience for your content.
Determining the content you need for your marketing
Once you’ve determined your customers’ problems and concerns, it’s time to start looking for ideas. You can gather information from your customers to help you come up with ideas, such as:
- What they like about your brand or product
- Your customers’ needs or problems
- The areas in which your customers are willing to look for solutions.
Analyze your competitors’ content marketing
Your competitors are asking the same questions you are. What should they be writing about? How do you reach the right customer at the right time? Looking at what they’re writing may give you some ideas. To do this, you can use a monitoring tool or simply set up Google Alerts. Of course, you’ll need to redevelop the ideas by adding your own specificity, your company’s DNA.
By creating content on a similar theme, you need to add value. Add soul and information to attract both search engines to position you correctly, and human visitors.
Create a marketing campaign
Now that you’ve gathered your customers’ ideas and compiled a list of their problems and concerns, it’s time to create a marketing campaign to encourage them to browse your content catalog and find out what they need. You can start this marketing campaign by creating content ideas for customers’ problems or needs.
You can then brainstorm and collect customers’ ideas about these problems and needs. Once you’ve brainstormed and collected ideas for problems and needs, you can create content around them.
Conclusion
The best way to start content marketing is to understand what motivates your customers, then get to work coming up with content ideas. Once you’ve got a few ideas, it’s time to collect more data on your customers to fully understand what products or services they want. Finally, create a marketing campaign to attract customers to your site and gather the data needed to develop future products. Whether you decide to tackle content marketing head-on, or use it as a tool to complement your current marketing efforts, it will help improve your legitimacy.
If you’re interested in content marketing, our agency can produce all the content you need. Contact us to create your content by filling out the following form:
Suivez-nous sur nos réseaux sociaux:
