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Inbound marketing is an essential component of any successful digital marketing strategy. The more in-depth your marketing plan, the more effective your strategies will be. If you’re embarking on inbound…
When it comes to e-mail marketing, there are a few main ideas that you’ll see used over and over again. They are gamification, autoresponder sequences and the importance of recipient…
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have…
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French…
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing…