Improve your SEO on Prestashop
Doing business through an online store is commonplace these days, with countless online stores flooding the internet. Prestashop is a common technology for many such sites. Prestashop is an open-source…
New users with coupons
Many popular online stores offer a coupon system of one kind or another, and they frequently distribute them to customers. This is no coincidence either: the effects of coupon marketing…
What is a 360° marketing campaign?
The soccer world cup is starting! Televisions from all over the world show the arena where the players are running. But during the half-time show, there’s a good chance you’ll…
Financial consulting firm and digital marketing
Recently, in a discussion with a financial consulting firm, the issue of using digital marketing came up. It particularly concerned the improvement of the sales strategy of the different services.…
A CDN for your SEO ?
A CDN (Content Delivery Network) is a platform comprising several servers distributed in different geographical areas. It allows minimizing the loading time of the content of the pages. To do…
SEO in China with Baidu
As we have already seen for SEO and Yandex, let’s go further south to the country of the pangolin and its search engine, Baidu. Indeed, there are important specificities to…
How will blockchain impact SEO?
Blockchain, now that’s a word that has become quite popular. The sudden explosion of cryptocurrencies like bitcoin has brought a lot of attention to this technology. It is much more…
SEO in Russia with Yandex
Currently, we have a few clients who are positioned on the Russian market. Google is of course present but is referenced on the national search engine, Yandex is a vital…
The personas method
“If you don’t understand a person, you tend to think of him as a fool.” (Carl Jung). The personas method is therefore to understand all the people who make up…