Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…
Semantic cocoon: the art of organization
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
Inbound marketing, at the heart of the relationship with your customers
With the deployment of communication tools, everyone has become a target for the advertising man on the go. We have all developed habits to become much more resistant to all…
How to make good newsletters?
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…
Native advertising, why and how?
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French…
How to develop your SEO with the EAT?
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What…
Social media in the age of cryptos and DAO
Social media are becoming more and more important in our lives. They are essential in digital marketing with all activities related to social media marketing. However, new platforms are emerging…
Benefits of email marketing
It has been said to be dead or obsolete several times, but despite everything, email marketing is still alive. It is not only survival, it is one of the most…
A good monthly SEO report?
After seeing what an SEO audit is, it seems only natural to tell you about the monthly SEO report. Thus, a good monthly SEO report draws the line between a…
What is predictive marketing?
Wouldn’t it be nice to know which contact lists are worth acquiring before you buy them? What if you accelerate your sales cycle by enabling your salespeople to work more…