Cold emailing, why and how?
Cold emailing is one of the best-known methods of email marketing. It is nothing more or less than door-to-door emailing. But at a time when the principle of “privacy”, the…
How to increase your community’s engagement?
You are starting to develop a real community around your brand, around your business. Then it might be time to consider your engagement rate. But before we go any further,…
Google Ads: getting a good ad score?
Well, you’ve understood the keyword strategy and the bidding system of Google Ads. Now, it is a matter of making an ad that not only hits your visitors but also…
Which tags to optimize your SEO?
In order for your site to be optimized for search engines, it is essential to respect certain good practices. Thus, the different tags present on your site are an important…
Bing Ads VS Google Ads: the fight
Why on earth such an article when we know that Google is the number one search engine in the world and that Bing represents only 10% of the market? Despite…
Tips on how to carry out your e-mail prospecting
Fewer and fewer business relations use the telephone, preferring to send an e-mail. Indeed, this technique requires less time and is more efficient. It allows you to bypass the barrier…
SXO: its mastery will boost your site
SXO, it’s not the latest Cognac Super XO, but the optimal method to achieve your site. Indeed, the SXO or Search eXperience Optimization allows optimizing your website. It promotes its…
UX: designing your site for your users
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Chatbot: interests and uses?
Chatbots are new technological gadgets to communicate with customers via the web. Real demand is emerging. Nevertheless, one should not rush on them by using them wrongly. Indeed, the chatbot…