How to run an SMS marketing campaign
Consumers are constantly bombarded with social alerts from friends, family, work, and brands. Because of these disruptions, many are turning off notifications for emails, as well as on social networks.…
CMS or scratch programming, what to choose for your website?
Do you want to create a website but don’t know where to start? Do you hesitate between using a CMS (Content Management System) or coding it from scratch (or having…
Introduction to Local SEO
Why this introduction? Recently a student and faithful reader of the blog, contacted us to ask us about the subject of local SEO. Indeed, it’s a topic that deserves some…
Meta tags and SEO (Part III)
First, we have seen the tags necessary for your SEO. A second time, those that can have an effect on SEO under certain specific conditions. It is now time to…
A tagging plan, why do it?
You now have a brand new and beautiful website. The questions come up, how do you see what your users are doing, and is the UX you have in place…
Cold emailing, why and how?
Cold emailing is one of the best-known methods of email marketing. It is nothing more or less than door-to-door emailing. But at a time when the principle of “privacy”, the…
Meta tags and SEO (Part II)
We have seen in the first part, the tags necessary for correct referencing. Let’s see how the tags that can be of interest in specific conditions or search engines other…
How to increase your community’s engagement?
You are starting to develop a real community around your brand, around your business. Then it might be time to consider your engagement rate. But before we go any further,…
Meta tags and SEO (Part I)
We have already seen some of the tags to optimize in a previous article. This series of three articles is a complement that may be necessary because when you do…
Google Ads: getting a good ad score?
Well, you’ve understood the keyword strategy and the bidding system of Google Ads. Now, it is a matter of making an ad that not only hits your visitors but also…