Boost your social networks with contests
A good way to give a boost to your social networks is, without any doubt, the implementation of contests. These contests will allow you to develop your audience, get people…
UX: designing your site for your users
Often, visitors just pass by your site, taking only a fleeting interest in it. Is it because you haven’t targeted your users properly (or that your acquisition levers are not…
Data: uses in all directions
Data is becoming a new source of wealth for all structures. A news item like #deleteFacebook is perhaps the first sign of a wider awareness of their importance. Moreover, the…
Conducting a good SEO audit
To know where we are going, it is necessary to know where we come from. Starting from this premise, the SEO audit is a prerequisite. Before any active SEO work,…
Semantic cocoon: the art of organization
In the small community of SEO specialists, there is often talk of semantic cocoons. We will try in this article to give a first approach, trying to be as simple…
The benefits of digital transformation: performance and innovation
The digital transformation sweeping organizations of all sizes and sectors are not going to stop. Digital adoption and the increasing prevalence of the Internet have had a massive impact on…
How to make good newsletters?
Emails are an effective way to reach your audience to reach your prospects. Each email marketing requires special attention and newsletters are no exception. Indeed, like any marketing object, you…
Get to know your audience!
In order to create correct personas, it is necessary to analyze your audience as precisely as possible on a constant basis. Moreover, this analysis of your audience will allow you…
Programmatic advertising, a bright future?
Programmatic advertising is the essence of modern internet advertising. It has totally entered the mores of marketing professionals. In fact, by 2021, programmatic advertising should be used by 90% of…