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Content marketing is the practice of creating, producing and distributing content to encourage customers and members of your target audience to view or interact with a company’s products or services.…
As digital marketing becomes an increasingly important part of our daily lives, brands also need to reach their target audience. The effectiveness of a brand’s digital marketing plan depends directly…
With virtual reality (VR), your brand can now create engaging experiences that consumers can truly immerse themselves in. Virtual reality is a type of immersive media that creates an interactive…
Search engine optimization is a never-ending game. With new updates, new search algorithms and new patterns of user behavior, it’s essential to stay up to date in order to maximize…
Your brand is a powerful tool in your marketing arsenal. It is important for your strategy to have a strong and consistent brand. Such a strategy allows your contacts, your…
Chatbots are here to stay and will become increasingly popular in the near future. This is a huge growth opportunity for brands looking to reach potential customers through chat. By…
Did you know that nearly one in five companies use growth hacking to drive business growth? It’s a fact, one that many companies are not aware of. Growth hacking is…
Our second forward-looking article, following the one dealing with “Blockchain and SEO.” According to a study by The Economist, 75% of executives say that AI (Artificial Intelligence) will be “actively…
Over the years, marketing has been defined and redefined many times and in many different ways. However, marketing is still essentially just lead generation. No matter what you market or…
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have…