How growth hacking is redefining marketing
Over the years, marketing has been defined and redefined many times and in many different ways. However, marketing is still essentially just lead generation. No matter what you market or…
The importance of marketing targeting (and how to use it)
Recently, we had a client who wanted to reach everyone but didn’t have a specific target. When it comes to marketing, if you try to talk to everyone, you’ll have…
Meta tags and SEO (Part I)
We have already seen some of the tags to optimize in a previous article. This series of three articles is a complement that may be necessary because when you do…
Boost your social networks with contests
A good way to give a boost to your social networks is, without any doubt, the implementation of contests. These contests will allow you to develop your audience, get people…
Why is digital changing the organization of your company?
Digital has changed our world and our consumption patterns considerably, but what about its impact on the organization of companies? Can a company still survive without taking it into account…
Google Ads: getting a good ad score?
Well, you’ve understood the keyword strategy and the bidding system of Google Ads. Now, it is a matter of making an ad that not only hits your visitors but also…
Which tags to optimize your SEO?
In order for your site to be optimized for search engines, it is essential to respect certain good practices. Thus, the different tags present on your site are an important…
On which social media should you be present for your communication?
When you work in digital communication, this is a question that comes up very frequently and the answer is not always easy. We will not deal here with those who…
Bing Ads VS Google Ads: the fight
Why on earth such an article when we know that Google is the number one search engine in the world and that Bing represents only 10% of the market? Despite…
Tips on how to carry out your e-mail prospecting
Fewer and fewer business relations use the telephone, preferring to send an e-mail. Indeed, this technique requires less time and is more efficient. It allows you to bypass the barrier…