Native advertising, why and how?
Native advertising promises to be an indispensable element of the digital advertising strategy. Indeed, it is up to eight times more effective than traditional advertising according to Les Echos (French…
How to develop your SEO with the EAT?
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT was first introduced by Google in 2014 and was highlighted in the “Google Search Quality Guideline“. in late 2018. What…